Aderant is seeking a Product Marketing Manager.

Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.

At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward. Our people are our strength.

This person will be expected to work closely with the Product Managers to design, develop, and manage the execution of all go-to-market activities, specifically around messaging, product positioning, and creating assets that drive results. As a member of the product team, they will be helping define the buyer’s journey, as well as the overall product experience.

• 5+ years of software product marketing experience or strategy consulting
• Ability to understand technical and analytical details to craft strategies
• Experience in cross-functional collaboration and consensus-building to drive results
• Exceptional written, verbal, and presentation skills
• Well organized, with an obsession for detail
• Knowledge and understanding of web technology and marketing concepts
• Experience in the professional services market is a strong asset
• Ability to travel up to 15% of the time

• Partner with the product managers and internal stakeholders to create the value proposition, the messaging, the product positioning
• Work cross-functionally to ensure appropriate assets (including pitch decks, product web pages, etc.) needed to support the marketing and sales initiatives, are created
• Plan and execute on all GTM activities related to launching products and feature releases
• Develop and implement a competitive analysis program that continuously monitors industry trends, competitive updates, general market news, and help craft appropriate messaging
• Collaborate with the global marketing and sales teams to plan, execute, and report on campaigns associated with product releases
• Set appropriate KPIs to measure the effectiveness of product marketing activities across all regions
• Develop the plans for launching new products and manage its cross-functional implementation
• Periodically communicate an update on all product marketing efforts, including results, to the leadership team